Data Sources

The narrative bubble provides you with a breakdown of where the volume of conversations is coming from for a particular topic. For social, the platform provides the volume or mindshare of conversations from select social media data sources. 

Lead Indicator

The lead indicator is the channel where the most recent growth of the topic originates. If a lead indicator exists, it will be displayed in the center of the bubble. The data source that is considered the lead indicator does not necessarily mean it has the most conversation percentage.