Consumer Interest Report

The impact score measures a trend’s total volume of mentions across all data sources. The impact score represents the performance of the topic relative to its past performance, and the score is normalized from 1 to 100. An impact score of 100 indicates that this is the best that the topic has performed, and an impact score of 1 indicates that this is the worst that the topic has performed. 

The future estimate is a 12-month trend forecast based on our data sources and proprietary prediction framework. 

Inflection Points (blue circles at the bottom of the graph) occur when a sudden increase in consumer conversation occurs. You can click on Inflection Points to generate an Inflection Point Summary.

Inflection Point Summaries, powered by GPT-4o, analyze the last two weeks of news and social data to generate a summary of the main ideas and key takeaways.