Observer
Observer is a tool to discover narratives and the latest insights on any topic. Define a research or topic prompt and receive weekly or biweekly analysis.
For example, you might be a marketing manager at a skincare company. You can describe your research goal as:
“I am a marketing manager at a skincare company. Our goal is to create compelling marketing campaigns that highlight the benefits of our products. We are particularly interested in narratives around different types of benefits, such as anti-aging, hydration, and acne prevention. Please summarize the latest social media trends and consumer conversations related to these skincare benefits.”
You will receive a message in your inbox and your account that looks like this, summarizing the conversations based on your prompt.
How To: